All companies want to retain their customers and grow their customer base, so how can they use ‘insight’ to help them on that journey? In this lesson; Susannah Schofield explains that the clues are found in the looking at the right data and feedback, not necessarily, the loudest voice in the room.
Customer experience
Successful companies, today, are starting to make their customers ‘part of the story’. In this lesson, business consultant and author Shaun Smith, gives some insightful examples.
The importance of feedback
Did Sir Alex Ferguson or Sir Richard Branson listen to the people around them or were they their own men? In this lesson, Professor Damian Hughes, quotes examples of when positive feedback impacted on buying future players and equally, how that attitude works in business too.
Maximise customer relationship
Does your CRM dictate who your best customers are? In this lesson, Andy Hanselman, author of ‘Think In 3D’, discusses why turnover isn’t the only measure of a successful trading relationship with your customers.
Enabling customers to help each other
When you are in the market to make a purchase, who are you inclined to believe the most – fellow shoppers or the seller’s hype? Adrian Swinscoe explains how some suppliers are turning their customers into advocates – with phenomenal results.
How do I make my staff more customer focused?
Grant Leboff, in conversation with Lara Morgan, entrepreneur and author of ‘More Balls Than Most’. In this video Lara explains how to make your staff more customer focused.
How do I build Social Media equity?
Grant asks David Taylor what his advice would be to individuals who, perhaps, feel a bit daunted by Social Media and this new technology and haven’t grown up with this?
The importance of maintaining confidence when selling
Sales people don’t become masters of their craft overnight. In this lesson, author and sales expert, Phil M Jones suggests ways in which salespeople can build their confidence.
Exposing Sales Myths #4 – Customers like to talk about themselves
One of the biggest challenges for a salesperson is trying to create a rapport with a customer. Mark explains that getting customers to open up and talk is not all about discussing the golf trophy on the office wall.
Finding Inspiration
You’re neither a professional writer nor a designer, but you have to make a presentation. So where do you start? In this lesson, Simon Morton demonstrates to Grant Leboff that it not as difficult as it may, at first, appear.
