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Customer loyalty

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Do loyalty schemes really work? In this lesson, customer service and experience strategist, Adrian Swinscoe, challenges just how successful loyalty cards are in retaining and growing customers

Video length: 3:58

Rare Business

How Building Better Relationships with Your people and Your Customers Can Deliver Sustainable Growth

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About Adrian Swinscoe

Adrian has enjoyed a varied career in the UK and overseas, working in and with a number of large corporate institutions such as Shell, FT, and The Economist Group to consulting to hundreds of entrepreneurial businesses and SMEs, helping them improve their profitability and growth through customer centric strategies.

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