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What does it mean to ‘Walk the Horse?’

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As a marketer, you’ve got to drive change in your company. You cannot drive change by email. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders use their time effectively to drive change.

Video length: 3:12

The 12 Powers of a Marketing Leader

How to Succeed by Building Customer and Company Value

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About Thomas Barta

Thomas Barta speaks, writes, and consults to customer leaders on raising and achieving their organizational growth aspirations. After a fast-track marketing career at Kimberly-Clark (Kleenex), Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way.

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