About this video
In this lesson, Grant discusses with David the challenge that marketers face, whereby they are ‘social businesses’ rather than consider social media as a business tool.
Video length: 3:55
The Business of Being Social
A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses
About David Taylor
David Taylor has over 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. Unusually he has worked within both public and private sectors, in-house and agency, proactively and reactively as well as in crisis communications. Here he discusses aspects of his book, ‘The Business of Being Social’, which he co-authored with Michelle Carvill.
More from David Taylor
If my business doesn’t become social, will it survive?
You can’t just decide that your company wants to ‘do social’, says David Taylor. In this lesson David and Grant consider whether the question should be; Is the culture in the company a ‘social culture?’
How can my business become social?
Grant discusses with David the challenge that marketers face, whereby they are ‘social businesses’ rather than consider social media as a business tool.
How do I build Social Media equity?
Grant asks David Taylor what his advice would be to individuals who, perhaps, feel a bit daunted by Social Media and this new technology and haven’t grown up with this?
Will there be a time when recruiters will look to see how well connected people are online?
Grant discusses the impact influencer software, like ‘Peer Index’ and its affect on executives of the future.
How does online brand equity affect the way society is going?
Today, anyone can see the tweets you choose and the people you start to follow in your Twitter feed. In this lesson, Grant asks David Taylor for his thoughts on the implication of that for the way society’s going.
How can my business’s social content become more strategic?
How does a company start to look at their content strategy in the social sense and actually become more strategic about it?
How does my business start creating good content
it doesn't matter whether your business is B2C or B2B. Either way you need good content. In this lesson David and Grant discuss how does a business even go about that?
How does my online ‘content’ integrate with being social?
Coca Cola can be very social because it's a fun brand, that people will engage with and talk about, but if you're making ball bearings, that's not quite the same thing…
What are first key steps my company should take in order to become social?
Businesses have always had to adapt. In this lesson, David discusses why good social media starts internally.
What is the current maturity of social media?
Grant is in conversation with David about his views of where we are now and the maturity of social media.