About this video
In this lesson, Grant discusses with David the challenge that marketers face, whereby they are ‘social businesses’ rather than consider social media as a business tool.
Video length: 3:55
About David Taylor
David Taylor has over 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. Unusually he has worked within both public and private sectors, in-house and agency, proactively and reactively as well as in crisis communications. Here he discusses aspects of his book, ‘The Business of Being Social’, which he co-authored with Michelle Carvill.
More from David Taylor
If my business doesn’t become social, will it survive?
You can’t just decide that your company wants to ‘do social’, says David Taylor. In this lesson David and Grant consider whether the question should be; Is the culture in the company a ‘social culture?’
How can my business become social?
Grant discusses with David the challenge that marketers face, whereby they are ‘social businesses’ rather than consider social media as a business tool.
How do I build Social Media equity?
Grant asks David Taylor what his advice would be to individuals who, perhaps, feel a bit daunted by Social Media and this new technology and haven’t grown up with this?
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How can my business’s social content become more strategic?
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How does my online ‘content’ integrate with being social?
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What are first key steps my company should take in order to become social?
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