In this lesson, David Hyner explains the difference between cows and rhinos, as defined by the American author and psychiatrist, Scott Alexander.
Working with the best people
How do you go about making sure you are working with only the best people? In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why working with the best is so crucial and how to go about finding them.
Expecting the best v self-handicapping
Do you know what ‘self handicapping’ is? In this lesson, International trainer, coach and author, Steve Head, describes the importance of only expecting the best and not discounting your efforts before you even begin.
How important is flexibility in a growing business?
In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – warns of the challenges facing entrepreneurs who are guilty of ‘pushing water uphill’.
KPIs and the importance of measuring the right things
Brian MacNeice discusses why keeping people connected to the measures that really matter, are a really important element of any high performing organization.
Planning for an interview
Whether you are facing tough questioning on a tv programme , for a job interview or in the boardroom, how do you prepare for the questions you don’t want to be asked? In this lesson, Speaker, Media and Presentation coach Michael Dodd, explains how saying AMEN really helps!
How Neuroscience can Power Your Sales Success
A common problem is that businesses will have a sales process which almost seems to exist in isolation of what the customer is doing.
What is credibility by association?
In this lesson – entrepreneur, speaker and author, Warren Cass – explains that ‘credibility by association’ is the simple concept, whereby we’re known by the company we keep, and illustrates it with a stunning example.
How do I retain customers?
One of the important aspects of marketing for any business is to retain the customers they have In this lesson; Simon Hall discusses what drives retention from a marketing perspective.
The right to take up someone’s time
Some people have the right to interrupt you and take up your time, other people don’t. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses the process whereby you might earn the right to place your marketing in front of people.
