Internet psychologist Graham Jones, discusses with Grant Leboff some of the elements leading to three quarters of shopping carts being abandoned, the nuances of shopping cart page design and the relevance of having an off-line, as well as an online presence.
How do large corporates keep innovating?
Costas Papaikonomou, co-founder of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’ discusses how companies can maintain their entrepreneurial flair…
How can I make my digital platforms an experience?
How do B2B businesses start to think about delivering experiences through digital? In this lesson; Shirra Smilansky author of Experiential Marketing, explains that a live brand experience does not need to be executed face to face. There are many digital options.
What do I do with my data?
In this lesson; Susannah Schofield, author of ‘Mind the Gap’, discusses the importance of companies knowing what they need to measure and why.
Infectious Communication
What is ‘Infectious Communication’ and why is it so relevant to your business? In this lesson, business consultant Shaun Smith, explains what it is and how it can work for you.
Keeping a healthy perspective
Who was Sir Alex’s after match TV interview for – the fans or the players? In this programme, Grant Leboff discusses with Professor Damian Hughes, the impact of those few minutes had on Manchester United’s players and those around them, and how the same lessons can extend to your business too.
Creating delighted and devoted customers
Do you measure how satisfied your customers are by the number of complaints you get? In this lesson, Andy explains that there’s more to measuring customer satisfaction than that.
Paying for customer service
Is being the cheapest the surest route to success? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains why people are prepared to pay for customer service.
How can I motivate my staff?
In this video Lara shares advice with Grant on how you can motivate your staff and improve your companies overall productivity.
Will there be a time when recruiters will look to see how well connected people are online?
Grant discusses the impact influencer software, like ‘Peer Index’ and its affect on executives of the future.
