If you are going to create a dramatically different business, where do you start? In this lesson, Andy Hanselman explains that in many cases the answer is found in what other people think…
How to create great visuals in presentations
Selecting the right visual can make the difference between your audience being totally absorbed in your content or completely distracted. In this lesson, presentation expert Simon Morton, discusses how to create visuals that work for you.
Email marketing
Many people, mistakenly, think that digital marketing has moved on from email. In this lesson, Dave Chaffey explains why this isn’t the case and how it is being used to great effect today.
Creating compelling content
You can’t gauge the content of a presentation by how many slides it has. In this lesson, Simon Morton discusses the drummer’s mantra; ‘simplicity is not stupidity’ and why it works so well when related to presentations.
Listening techniques
Are you a good listener? In this lesson, Tony Morris discusses how sales people can overcome, what is often, their worst weakness.
Personas
One of the terms that people hear about in marketing, and don’t always completely understand, is ‘personas’. In this programme, Dave Chaffey, author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful.
Keeping messaging simple
You’ve got a lot to get across in your presentation, so what stays and what goes? In this lesson, presentation expert Simon Morton, explains how to cut out the clutter.
I’m happy with my current supplier
How do you respond when a prospect isn’t interested in looking elsewhere? In this lesson Sales Trainer, Tony Morris, reveals some of his own tactics.
The importance of a digital strategy
To build a successful website, surely everyone needs a digital strategy plan?. In this lesson, Dave Chaffey, explains that obvious as it may seem, not everyone has one.
Standing out from the crowd
When there is more than one of you offering similar services in a networking group, how do you stand out from the crowd? In this lesson, Sales Trainer, Tony Morris, offers some food for thought.