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The seven step process

In his book, ‘On-Purpose’ business consultant and author Shaun Smith, sets out a ‘seven step process’ that a business need to go through in order to achieve an ‘on-purpose brand’. In this lesson, he explains the seven steps.

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Turning Employees into fans

To be a purpose driven organization, you need a company culture that lives and breaths your purpose. In this fascinating lesson, business consultant and author Shaun Smith, explains that it is the company culture that sustains you in the future. Here he gives some insightful examples of companies that are world famous for the way they live their culture.

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The importance of culture

To be a purpose driven organization, you need a company culture that lives and breaths your purpose. In this fascinating lesson, business consultant and author Shaun Smith, explains that it is the company culture that sustains you in the future. Here he gives some insightful examples of companies that are world famous for the way they live their culture.

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Innovation

Every company knows it has to innovate to survive. In this lesson, business consultant and author Shaun Smith, gives some insightful examples of innovation from miniscule to ‘out of this world’

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Customer experience

Successful companies, today, are starting to make their customers ‘part of the story’. In this lesson, business consultant and author Shaun Smith, gives some insightful examples.

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Infectious Communication

What is ‘Infectious Communication’ and why is it so relevant to your business? In this lesson, business consultant Shaun Smith, explains what it is and how it can work for you.

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What’s the role of leadership

It’s not good enough having a successful business if you fail to understand exactly what it is that you are doing right. In this lesson, business consultant and author Shaun Smith, explains the importance of being purposeful and meaningful with your customers.