No one wakes up in the morning and decides, on a whim, that they’re going to look for an accountant. In this Vlog, Grant explains that all purchases are precipitated by an event and why it’s so important to appeal to the reasons customers may have whenever they look for products or services.
Not Every Success Makes Financial Sense
When Martin Luther King marched on Washington, did he have a dream, or a spreadsheet? In this week’s Vlog, Grant explains why marketing success doesn’t always have to make financial sense.
Let’s Ban Content Marketing
Do you fully understand what ‘Content Marketing’ actually means to your business? In this Vlog, Grant explains that content is THE currency of media today and why it is so important
Marketing Is About Creating Your Future
You don’t go to the gym once and expect to have a six pack the next day, so why do you expect overnight results from your marketing?
In this vlog Grant explains the need to tread carefully in the digital age.
Mr Shouty
The traditional marketing purchase funnel works on this premise; If I shout at enough people, I’ll get a few responses and some business. In this Vlog, Grant explains that today, these dynamics of marketing have changed.
How Well Do You Know Your Customers?
In this Vlog Grant explains that if you don’t know your customers well enough, you’re bound to make mistakes.
Emotion
Antonio Damasio, the leading professor in neuroscience, once said, “Human beings are feeling machines that think. We’re not thinking machines that feel.” While people are worrying about what makes their proposition unique, what they fail to think about is actually the emotional proposition they have for the customer.
Does Face To Face Matter Anymore?
Does Face To Face Matter Anymore? In this vlog, Grant compares restaurants with take away and, more relevantly, Zoom or Teams with Face to Face.
Don’t tell me. Show me
Why don’t people believe politicians and salespeople? In this Vlog, Grant explains that it is no good simply telling everyone how good you are, you have to demonstrate how good you are
Communication Is Theatre
Would you buy French wine in a supermarket just because a French accordion is playing in the background? In this Vlog, Grant explains that that’s exactly what you might do… and why.
