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No Thanks Just Looking

Why is it that when you walk into a shop, and the sales assistant asks ‘can I help you’, the first thing you say is, ‘No thanks. I’m just looking’. In this Vlog, Grant Leboff explains why you respond in that way and how that lesson can help you when selling in business.

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The Lie About Open And Closed Questions

People don’t play the game anymore. Why do customers only give one word answers – when politicians, who are asked for a yes or no answer, can drone on for what seems like hours? In this VLOG, Grant Leboff explains why and how to overcome your dilemma

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Differentiation is overrated

Compare Coke v Pepsi. They are both sticky brown liquids. So just how different are they from each other? Grant argues that just being different from your competitor, isn’t what marketing is all about.