When you’re trying to communicate the value of your products and services, it seems natural to tell your customers all the positive things that you offer. In this Vlog Grant explains why being so positive doesn’t always work.
The Power of Communication
Can simple words make you feel sick? In this Vlog, Grant explains that we don’t just taste food, we also taste words, and sometimes the latter is more powerful than the former.
Why Don’t More Sales People Use Video?
The ubiquity of cameras on phones and social media channels where people can post videos, be it Facebook, LinkedIn, Instagram or others, means that sales people today need to be masters of video too. In this vlog, Grant explains why…
The Brand Checklist
How powerful is your brand? In this Vlog Grant explains how to understand your brand’s strengths and weaknesses
Should You Be Using Behavioural Targeting?
Everyone is familiar with segmenting their market by demographics or firmographics, but do they go far enough? In this Vlog, Grant explains how behavioural marketing helps marketers drill down on their target market even further
What is Netnography?
Are people talking about you on Social Media? In this Vlog, Grant explains how you can monitor what everybody is saying about you, your company, your competitors and your industry, without causing yourself a headache.
Should you embrace Co-Opetition?
When Google and Apple are such fierce rivals, why would Apple make Google the default search engine on its iPhone? In this Vlog, Grant explains why embracing your rivals can make good commercial sense.
Context is King
Would you pay £3.00 for a can of Coke? Your instant answer may be ‘No Way!’ but in this vlog, Grant explains why you may willingly hand over the £3.00 and how that relates to your own business.
What Is Your Smallest Viable Market?
What size of marketplace do you need in order to grow your business, before your marketing budget runs dry? In this Vlog, Grant explains why you need to understand your Smallest Viable Market.
What Is Psychographic Targeting?
Traditionally, marketers segmented their markets by geographical location, ethnicity, marital status, age, etc., but that doesn’t mean that everyone of a particular age thinks the same and has identical needs? In this Vlog, Grant explains that today, if you want your message to resonate, you need to understand what makes your target market tick.
