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The difference between sales and marketing

People often say that marketing is there to generate leads and opportunities and sales is there to convert them. But in today’s marketplace, we can all quote examples where that just isn’t the case anymore. In this Vlog, Grant explains the difference between sales and marketing

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Could you prospect better?

When you are prospecting, who do you target – an individual, a stable company or one that is in a state of flux? In this Vlog, Grant explains that the biggest barrier to a sale, is often the status quo.

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The Experience Economy

In this Vlog, Grant explains that companies can no longer differentiate themselves by service because it has now become a commodity. We have now entered the ‘experience economy’…

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The Truth Of Echo Chambers

There’s a myth that echo chambers exist because online, we only look at opinions that support our own. In this Vlog, Grant explains that echo chambers do exist, just not in the way we think about them