Producing a blog, every week, isn’t always as easy as it sounds. ‘Stuff’ always happens that gets in the way of putting your thoughts together. In this Vlog, Grant explains how to overcome such problems and produce regular good quality content.
Reframing Reality
When GlaxoSmithKline developed ‘Night Nurse’ for colds and flu, they thought they had made a mistake. In this Vlog, Grant shows that by creating a different way of looking at a problem, GSK’s marketing department turned the situation around and in the same way, London Transport’s satisfaction ratings soared.
Where do your clients learn?
In this Vlog, Grant explains that while social platforms may contain some useful information, professionals in any industry will have their favourite ‘go to’ places to learn and you need to be there.
Prospects Are From Mars
Men are from Mars and women are from Venus. In this Vlog, Grant explains that this is true in business as well.
What’s the difference between selling and order taking?
In this Vlog, Grant explains how to overcome the problem of encountering customers who believe they know what they want to order, long before you walk in the door.
Marketing Is About People
How many times have you heard people talk about ‘social’ like it’s a platform? In this Vlog, Grant explains that Facebook or X (Twitter) are no longer merely social platforms, they are the way we behave.
Social is a way of thinking, not a platform
How many times have you heard people talk about ‘social’ like it’s a platform?
In this Vlog, Grant explains that Facebook or Twitter are no longer merely social platforms, they are the way we behave.
Differentiating, Don’t Kid Yourself
Ask yourself this question: are you willing to take the risk of really differentiating your company from your competitors?
Confirmation Bias
Why do you think that Volvo cars are safe? In this Vlog, Grant explains that it’s down to ‘Confirmation Bias’ and how it can help your business.
You Need Impact
Do you really want another mug for Xmas?
If you think that by giving customers yet another mug or pen you will achieve results… you won’t!