Traditionally, marketers segmented their markets by geographical location, ethnicity, marital status, age, etc., but that doesn’t mean that everyone of a particular age thinks the same and has identical needs? In this Vlog, Grant explains that today, if you want your message to resonate, you need to understand what makes your target market tick.
There was a time when companies would create products and services and then go and find a marketplace in which to sell them. But times have changed. In this Vlog, Grant explains that today, it’s the companies with the customer’s attention that win.
The year after Volkswagen faked their emission figures for their diesel cars, their sales went up. In this vlog, Grant explains what happened.
The power of a brand is that it’s familiar, but In this vlog, Grant explains that even if familiarity is a brand strength, there are times when a company must decide to change its positioning.
Are you one of those people who believe that these days, people will only watch, at the most, a two or three minute video? In this Vlog Grant explains that that really isn’t the case.
People use free offers to entice a new audience, but the danger is that you could end up devaluing your offering before they’ve even experienced it. In this VLOG, Grant explains that by putting a value against the offers that you make to your customers, you could often reap better rewards.
Are you fed up with giving price discounts just to secure a deal? In this VLOG, Grant explains that while there’s no silver bullet, there are things you can do to avoid price crumbling.
Have you ever made a great video, white paper or podcast and then been disappointed with how few views, shares or likes that it received?In this Vlog, Grant explains the reason is that just making good content is simply not enough.
How do you want your customers and prospects to feel? In this Vlog, Grant explains that buying is not exclusively a rational decision.
People often say that marketing is there to generate leads and opportunities and sales is there to convert them. But in today’s marketplace, we can all quote examples where that just isn’t the case anymore. In this Vlog, Grant explains the difference between sales and marketing