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I Must Get An Accountant Today

No one wakes up in the morning and decides, on a whim, that they’re going to look for an accountant. In this Vlog, Grant explains that all purchases are precipitated by an event and why it’s so important to appeal to the reasons customers may have whenever they look for products or services.

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The Role of Certainty

How did the London Underground improve customer satisfaction, without improving its efficiency? In this Vlog Grant explains how ‘certainty’ can change a customer’s perception.

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The Importance Of A Meeting Of Values

When you meet a prospect for the first time, do you make sure that you have agreement on the major questions of our time like; capital punishment, wealth distribution, and abortion? Of course not, explains Grant, but you do need to have a meeting of business values

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Loss Aversion

Have you mislaid some cash or something really important recently? Did you think you had lost it? Do you remember how hard you tried to retrieve it? That feeling is called ‘Loss Aversion’

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The 4 Buyer’s Fears

When was the last time you made a major purchase without any concerns? In this Vlog, Grant Leboff explains that as buyers, we all have fears when we make a major purchase, and the more you can mitigate those fears, the easier it will be to make a sale

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Engagement Explained

Why is it that before you get married, traditionally you get ‘engaged’? In this Vlog, Grant explains, what ‘engagement’ means in marketing terms, and how you need to employ it for your business