Grant questions why you enter information you have gleaned about your customers, such as their birthday, children or favourite sports team on your CRM
Grant explains that in order to have really effective marketing and communications today, one has to understand the consequences of the digital and technological revolution…
When you meet someone for the first time and you are trying to sum them up, do you look at their shoes? This is known as a ‘non-verbal cue’ and in this vlog, Grant explains why we do that and how it relates to your business.
In this Vlog, Grant Leboff explains that you don’t have to create all of your content yourself.
How do you keep the content on your website or social media fresh and interesting? In this vlog, Grant explains that sometimes, it’s all about ‘changing focus’ but what does that mean?
In many companies, most of the staff have never watched their own corporate video. In this vlog Grant asks if it’s that dull, why do you think your customers and prospects are going to engage with it?
In this Vlog Grant explains that although you have to create content which provides your audience with value, you also have to create content which links back to the purchase journey.
If, in 1998 Yellow Pages was the king of search, why did the Google overtake them? If Blockbusters were the king of video rental, why did Netflix overtake them? In this vlog Grant explains that it was all about their failure to use their own data and asks if are you sitting on data, or knowledge, that you are simply not utilising at the moment? In other words, are your competitors up to something you don’t quite understand?
In your growing B2B businesses, you make the phone calls, send the e-mails and the Linked-In messages. Then you bring in a marketing manager to do it all, but it’s really only a title and nothing much happens to sales. In this week’s vlog Grant explains that that’s when people complain that ‘this marketing stuff doesn’t work’ and why it happens.
When you’re trying to communicate the value of your products and services, it seems natural to tell your customers all the positive things that you offer. In this Vlog Grant explains why being so positive doesn’t always work.