If your company isn’t a high ranking brand on the search engines, how do your potential customers find you? In this programme, Grant Leboff asks Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice, how you can become visible, online.
Why do people go on-line?
Graham Jones, discusses with Grant Leboff why people shop online and the biggest mistake companies can make on their website.
Why ‘mobile friendly’ websites are much more than simply being websites on wheels
Google is now favouring mobile friendly sites. In this lesson, Dave Chaffey, author of Digital Marketing, explains why ‘mobile friendly’ websites are much more than simply being websites on wheels.
Email marketing
Many people, mistakenly, think that digital marketing has moved on from email. In this lesson, Dave Chaffey explains why this isn’t the case and how it is being used to great effect today.
How do you future proof an on-line store?
Knowing what will come next in technology or the web is an impossible task. In this lesson, Grant Leboff asks Internet psychologist Graham Jones, how a successful e-commerce site can stay ahead of the game.
What are the key ingredients for an on-line store?
Are you setting up an e-commerce site or a shopping basket on your website? In this lesson, Grant Leboff asks Internet psychologist Graham Jones, what he considers to be the key ingredients to a great online store.
The importance of a digital strategy
To build a successful website, surely everyone needs a digital strategy plan?. In this lesson, Dave Chaffey, explains that obvious as it may seem, not everyone has one.
What are first key steps my company should take in order to become social?
Businesses have always had to adapt. In this lesson, David discusses why good social media starts internally.
How do e-commerce sites generate trust?
Grant Leboff asks Internet psychologist, Graham Jones, what the techniques are that companies can use to try and win some of that trust in an online environment?
The challenge of customer engagements
Once a visitor has successfully engaged with your website, what happens next? In this lesson, Dave Chaffey, author of Digital Marketing, makes the case that that the biggest challenge of all is the long term engagement.
