About this video
Businesses have always had to adapt. It was always had to change and if you really can’t change then you become a dinosaur and may well be that you don’t exist. In this lesson, David discusses why good social media starts internally.
Video length: 5:49
The Business of Being Social
A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses
About David Taylor
David Taylor has over 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. Unusually he has worked within both public and private sectors, in-house and agency, proactively and reactively as well as in crisis communications. Here he discusses aspects of his book, ‘The Business of Being Social’, which he co-authored with Michelle Carvill.
More from David Taylor
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