What are first key steps my company should take in order to become social?

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Businesses have always had to adapt and change. If you really can’t change then you become a dinosaur and it may well be that you don’t exist. In this lesson, David discusses why good social media starts internally.

Video length: 5:49

The Business of Being Social

A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses

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About David Taylor

David Taylor has over 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. Unusually he has worked within both public and private sectors, in-house and agency, proactively and reactively as well as in crisis communications. Here he discusses aspects of his book, ‘The Business of Being Social’, which he co-authored with Michelle Carvill.

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