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Measuring Digital Campaigns

How do you measure the effectiveness of your digital campaigns? In this programme, Grant Leboff and Dave Chaffey, author of Digital Marketing, discuss some tools and key metrics in terms of social media monitoring that companies should start to consider.

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How can businesses use YouTube well?

YouTube isn’t just an entertainment medium, it’s a tool for business. In this week’s lesson, Grant Leboff asks Danny Bermant, of Brainstorm Digital, to describe how businesses can move web browsers from passive viewers to buyers.

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From one to many

How do you encourage greater interaction with your online contacts? In this lesson, Grant Leboff together with Dave Chaffey – author of Digital Marketing, discuss some tricks and tools to help businesses deliver really targeted messages.

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Push to Pull

If your company isn’t a high ranking brand on the search engines, how do your potential customers find you? In this programme, Grant Leboff asks Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice, how you can become visible, online.