How do you measure the effectiveness of your digital campaigns? In this programme, Grant Leboff and Dave Chaffey, author of Digital Marketing, discuss some tools and key metrics in terms of social media monitoring that companies should start to consider.
How can businesses use YouTube well?
YouTube isn’t just an entertainment medium, it’s a tool for business. In this week’s lesson, Grant Leboff asks Danny Bermant, of Brainstorm Digital, to describe how businesses can move web browsers from passive viewers to buyers.
From one to many
How do you encourage greater interaction with your online contacts? In this lesson, Grant Leboff together with Dave Chaffey – author of Digital Marketing, discuss some tricks and tools to help businesses deliver really targeted messages.
Why should businesses be on YouTube?
Video is becoming increasingly important online. In this week’s lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital, to explain why businesses should be on YouTube and how they should approach it.
Push to Pull
If your company isn’t a high ranking brand on the search engines, how do your potential customers find you? In this programme, Grant Leboff asks Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice, how you can become visible, online.
Click.ology and the acronym CLICK
Internet psychologist, Graham Jones’ book ‘Click.ology’ starts with an acronym of CLICK. In this, the final lesson in this series, Grant Leboff asks Graham to spell out what the acronym stands for.
Influencer marketing – Sharing content with influencers
Continuing their discussions on Influencer Marketing, Grant Leboff asks Danny Bermant of Brainstorm Digital if, or how, content strategy should change when only targeting influencers.
How do you future proof an on-line store?
Grant Leboff asks Internet psychologist, Graham Jones, what the techniques are that companies can use to try and win some of that trust in an online environment?
Influencer marketing- What monitoring tools are available?
How do you monitor what’s being said about you on social media? Grant Leboff discusses with Danny Bermant, of Brainstorm Digital, which functions and software can help businesses know what industry influencers and customers are saying on the web.
What are the key ingredients for an on-line store?
Grant Leboff asks Internet psychologist, Graham Jones, what the techniques are that companies can use to try and win some of that trust in an online environment?