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Personas
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One of the terms that people hear about in marketing, and don’t always completely understand, is ‘personas’. In this programme, Dave Chaffey, author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful.

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The challenge of customer engagements
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Once a visitor has successfully engaged with your website, what happens next? In this lesson, Dave Chaffey, author of Digital Marketing, makes the case that that the biggest challenge of all is the long term engagement.

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Websites
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Is design the ‘be all and end all’ of a successful website? In this lesson, Dave Chaffey, author of Digital Marketing, explains that it all starts with the analytics…

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What is R.A.C.E?
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We have all heard of the Sales Funnel represented by AIDA, but what does the acronym RACE stand for in digital marketing? In this programme, Dave Chaffey explains what it means and how it works.

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Building a YouTube community
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YouTube is great for communicating B2C but how does it perform with B2B? In this lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital to describe some tips for building a B2B community on YouTube.

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Affiliate Marketing
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Affiliate marketing may sound great for the likes of Amazon, but is it good for you? In this lesson, Dave Chaffey, author of Digital Marketing, discusses how companies can develop similar arrangements that work well on a reciprocal basis.

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Setting up a YouTube channel
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YouTube is a very important platform for businesses. In this lesson, Danny describes some of the things businesses should be thinking about to make sure that they get their YouTube page right.

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Why should businesses be on YouTube?
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Video is becoming increasingly important online. In this week’s lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital, to explain why businesses should be on YouTube and how they should approach it.