Graham Jones, discusses with Grant Leboff why people shop online and the biggest mistake companies can make on their website.
Email marketing
Many people, mistakenly, think that digital marketing has moved on from email. In this lesson, Dave Chaffey explains why this isn’t the case and how it is being used to great effect today.
Personas
One of the terms that people hear about in marketing, and don’t always completely understand, is ‘personas’. In this programme, Dave Chaffey, author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful.
The importance of a digital strategy
To build a successful website, surely everyone needs a digital strategy plan?. In this lesson, Dave Chaffey, explains that obvious as it may seem, not everyone has one.
Websites
Is design the ‘be all and end all’ of a successful website? In this lesson, Dave Chaffey, author of Digital Marketing, explains that it all starts with the analytics…
Building a YouTube community
YouTube is great for communicating B2C but how does it perform with B2B? In this lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital to describe some tips for building a B2B community on YouTube.
Setting up a YouTube channel
YouTube is a very important platform for businesses. In this lesson, Danny describes some of the things businesses should be thinking about to make sure that they get their YouTube page right.
How can businesses use YouTube well?
YouTube isn’t just an entertainment medium, it’s a tool for business. Here, Grant asks Dannyto describe how businesses can move web browsers from passive viewers to buyers.
Why should businesses be on YouTube?
Video is becoming increasingly important online. In this week’s lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital, to explain why businesses should be on YouTube and how they should approach it.
Click.ology and the acronym CLICK
Internet psychologist, Graham Jones’ book ‘Click.ology’ starts with an acronym of CLICK. In this, the final lesson in this series, Grant Leboff asks Graham to spell out what the acronym stands for.
