Influencer marketing is key to making digital marketing work. In this lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital, how marketers can identify who the influencers are, and how they monitor them?
How do e-commerce sites generate trust?
Grant Leboff asks Internet psychologist, Graham Jones, what the techniques are that companies can use to try and win some of that trust in an online environment?
Influencer marketing – What are influencers?
What is an ‘influencer’ and why are they so important to your business? In this week’s lesson, Grant Leboff discusses with Danny Bermant of Brainstorm Digital what it is that influencers possess and how to engage with them.
How should an e-commerce site use sharing?
In this lesson, Internet psychologist Graham Jones, discusses with Grant Leboff some of the tricks of the trade to get people to come back to a website.
How do you stay engaged with contacts on LinkedIn?
Grant Leboff discusses with Danny Bermant of Brainstorm Digital how businesses can generate and maintain an interesting level of communication with its connections on LinkedIn or Twitter, without them ‘turning off’.
How do you get repeat customers on-line?
In this lesson, Internet psychologist Graham Jones, discusses with Grant Leboff some of the tricks of the trade to get people to come back to a website.
How do I get sales leads from LinkedIn?
In this week’s lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital, the million-dollar question. Businesses get on LinkedIn, they’ve got a profile, they’ve written their biog, they are spending their time on social media… but what they want to know is:- show them the money! From where will the sales leads come?
How do you reduce abandonment on e-commerce sites?
Internet psychologist Graham Jones, discusses with Grant Leboff some of the elements leading to three quarters of shopping carts being abandoned, the nuances of shopping cart page design and the relevance of having an off-line, as well as an online presence.
How do you use content effectively on LinkedIn?
In this lesson, Grant Leboff and Danny Bermant of Brainstorm Digital, discuss the fact that too many businesses on the web are ‘me, me, me’, and they fail to relate to their audience’s ‘pain points’. In other words, they are not being contextually correct.
How does pricing strategy work online?
Internet psychologist Graham Jones, together with Grant Leboff, discuss whether there is a place for offline marketing activity in a digital world.