Internet psychologist, Graham Jones’ book ‘Click.ology’ starts with an acronym of CLICK. In this, the final lesson in this series, Grant Leboff asks Graham to spell out what the acronym stands for.
Continuing their discussions on Influencer Marketing, Grant Leboff asks Danny Bermant of Brainstorm Digital if, or how, content strategy should change when only targeting influencers.
Knowing what will come next in technology or the web is an impossible task. In this lesson, Grant Leboff asks Internet psychologist Graham Jones, how a successful e-commerce site can stay ahead of the game.
Are you setting up an e-commerce site or a shopping basket on your website? In this lesson, Grant Leboff asks Internet psychologist Graham Jones, what he considers to be the key ingredients to a great online store.
Influencer marketing is key to making digital marketing work. In this lesson, Grant and Danny discuss how marketers can identify who the influencers are, and how they monitor them
Grant Leboff asks Internet psychologist, Graham Jones, what the techniques are that companies can use to try and win some of that trust in an online environment?
What is an ‘influencer’ and why are they so important to your business? Grant and Danny discuss what it is that influencers possess and how to engage with them.
In this lesson, Grant Leboff asks Internet psychologist Graham Jones, how e-commerce sites can generate the equivalent of ‘off line, word-of-mouth recommendation’, when customers buy on-line.
Grant Leboff discusses with Danny Bermant of Brainstorm Digital how businesses can generate and maintain an interesting level of communication with its connections on LinkedIn or Twitter, without them ‘turning off’.
In this lesson, Internet psychologist Graham Jones, discusses with Grant Leboff some of the tricks of the trade to get people to come back to a website.