Affiliate marketing may sound great for the likes of Amazon, but is it good for you? In this lesson, Dave Chaffey, author of Digital Marketing, discusses how companies can develop similar arrangements that work well on a reciprocal basis.
How do you reduce abandonment on e-commerce sites?
Internet psychologist Graham Jones, discusses with Grant Leboff some of the elements leading to three quarters of shopping carts being abandoned, the nuances of shopping cart page design and the relevance of having an off-line, as well as an online presence.
Will there be a time when recruiters will look to see how well connected people are online?
Grant discusses the impact influencer software, like ‘Peer Index’ and its affect on executives of the future.
Measuring Digital Campaigns
How do you measure the effectiveness of your digital campaigns? In this programme, Grant Leboff and Dave Chaffey, author of Digital Marketing, discuss some tools and key metrics in terms of social media monitoring that companies should start to consider.
How does pricing strategy work online?
Internet psychologist Graham Jones, together with Grant Leboff, discuss whether there is a place for offline marketing activity in a digital world.
How does online brand equity affect the way society is going?
Today, anyone can see the tweets you choose and the people you start to follow in your Twitter feed. In this lesson, Grant asks David Taylor for his thoughts on the implication of that for the way society’s going.
From one to many
How do you encourage greater interaction with your online contacts? In this lesson, Grant Leboff together with Dave Chaffey – author of Digital Marketing, discuss some tricks and tools to help businesses deliver really targeted messages.
How does the shopping experience differ on-line
Internet psychologist, Graham Jones, discusses the differences between the online and offline shopping experience with Grant Leboff
Why should a business be on LinkedIn?
Danny Bermant of Brainstorm Digital, explains that LinkedIn isn’t there to be used simply to get a new job.
Push to Pull
If your company isn’t a high ranking brand on the search engines, how do your potential customers find you? In this programme, Grant Leboff asks Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice, how you can become visible, online.
