About this video
In this conversation with Grant Leboff, Danny Bermant of Brainstorm Digital, explains that LinkedIn isn’t there to be used simply to get a new job. It is supposed to be used to project you as a representative of your business. Every single employee who is on LinkedIn is potentially the public face of that business. So how you are represented on the profile is fundamental…
Video length: 3:59
About Danny Bermant
Danny Bermant helps businesses use social media to attract new prospects, then convert them into leads and clients. While he works across a range of industries, his specialities are companies selling into Pharma and Healthcare.
More from Danny Bermant
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Danny Bermant of Brainstorm Digital, explains that LinkedIn isn’t there to be used simply to get a new job.
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Video is becoming increasingly important online. In this week’s lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital, to explain why businesses should be on YouTube and how they should approach it.
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Continuing their discussions on Influencer Marketing, Grant Leboff asks Danny Bermant of Brainstorm Digital if, or how, content strategy should change when only targeting influencers.
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Influencer marketing is key to making digital marketing work. In this lesson, Grant and Danny discuss how marketers can identify who the influencers are, and how they monitor them
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Grant asks Danny the million-dollar question. Businesses get on LinkedIn, they've got a profile, they've written their biog, they are spending their time on social media… but what they want to know is:- show them the money! From where will the sales leads come?
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Grant and Danny discuss the phenomenon whereby, having connected to a new contact on LinkedIn, businesses will often give themselves a pat on the back, and think 'they’re going to become a customer of mine’... and they soon discover that’s not going to happen.
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In this lesson, Grant Leboff and Danny Bermant of Brainstorm Digital, discuss the fact that too many businesses on the web are ‘me, me, me’, and they fail to relate to their audience’s ‘pain points’. In other words, they are not being contextually correct.
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Simply listing yourself on LinkedIn isn’t enough, companies need a strategy. In this discussion with Grant Leboff, Danny Bermant of Brainstorm Digital, explains that having connections on LinkedIn is not a numbers game, you don’t really have a connection until you are sharing content.