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The importance of feedback

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Did Sir Alex Ferguson or Sir Richard Branson listen to the people around them or were they their own men? In this lesson, Professor Damian Hughes, quotes examples of when positive feedback impacted on buying future players and equally, how that attitude works in business too.

Video length: 4:38

How to Think Like Sir Alex Ferguson

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About Damian Hughes

Professor Damian Hughes combines his practical and academic background within sport, organisation and change psychology to work as a trusted adviser to the business, education and sporting elite, specialising in the creation of high performing cultures.

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