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The importance of confidence

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How do you remain confident of your own abilities when all around you are calling for your head? In this lesson, Professor Damian Hughes recalls how Sir Alex Ferguson remained confident during one of Manchester United’s worst seasons and how those lessons still apply to businesses today.

Video length: 5:17

How to Think Like Sir Alex Ferguson

The Business of Winning and Managing Success

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About Damian Hughes

Professor Damian Hughes combines his practical and academic background within sport, organisation and change psychology to work as a trusted adviser to the business, education and sporting elite, specialising in the creation of high performing cultures.

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