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The usual stuff people say

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When companies stand up a shout about their USP, just how unique is it? In this programme, Grant Leboff discusses with Andy Hanselman, author of ‘Think In 3D’ how companies can discover what really makes them different.

Video length: 2:44

Think in 3D!

The 7 Characteristics Of Dramatically And Demonstrably Different Businesses.

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About Andy Hanselman

Andy Hanselman has spent over 25 years researching, working with, learning from, and speaking about successful businesses, their leaders and their people.

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