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How do I make my experiential marketing work?

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Experiential Marketing is a multi-sensory experience designed to build an emotional connection, but how does a business actually make it work?

In this lesson; Shirra Smilansky author of Experiential Marketing, explains that to help businesses make experiential marketing work, she uses the acronym; BETTER.

Video length: 5:59

Experiential Marketing

A Practical Guide to Interactive Brand Experiences

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About Shirra

Shirra Smilanksy is passionate about innovative and immersive brand experiences. She delivers creative and immersive live events, pop-ups, interactive installations, and experiential brand activation platforms. Shirra has over 15 years experience as creative and set design lead, delivering award winning creative for leading global consumer brands such as adidas, L’Oreal Luxe, San Miguel and many more. A strategic thinker, developing authentic, content driven strategies that engage and add value in this digital age, where real content is king!
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