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What’s your story?

When you see most people’s marketing message – it’s very functional. These are our features and our benefits, and this is what we do. In this lesson – entrepreneur, speaker and author, Warren Cass – explains there are very few people who take storytelling and apply it correctly, to business.

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How can I best use digital marketing?

Surely, no one is going to buy your solution via facebook or after searching for you on Linkedin, so how important is digital marketing within the marketing mix? In this lesson; Simon Hall discusses why it’s absolutely essential for any B2B marketer to embrace digital.

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Making it easy to buy

It’s amazing how many companies are really quite difficult to buy from. You’d think they didn’t want to sell anything. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains the importance of evidence and testimony.

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Customer loyalty

Do loyalty schemes really work? In this lesson, customer service and experience strategist, Adrian Swinscoe, challenges just how successful loyalty cards are in retaining and growing customers

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What is the Umpire’s exercise?

Is it possible to resolve an on-going disagreement between two parties who are sure that right is on their side? In this lesson, David Hyner explains how both parties can be brought together to see it from the other person’s perspective and the umpire’s perspective.

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What does it mean to ‘Walk the Horse?’

As a marketer, you’ve got to drive change in your company. You cannot drive change by email. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders use their time effectively to drive change.

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What are the keys to business financial management?

What are the core KPIs that the business leader should be thinking about?

In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – explains that cash flow, not profit, is the Key Performance Indicator.

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The performance gap

How do you create a culture whereby everybody needs to ‘up their game’ all the time? In this lesson, Brian MacNeice, discusses the gap between the best and worst performers.