Influence in business is not about who you know, but who knows you. In this lesson – entrepreneur, speaker and author, Warren Cass – argues the case for both sides of the old adage; quantity versus quality.
How do I acquire new customers?
Every business wants to acquire new customers. In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses the key drivers of making your acquisition marketing effective
Logic versus emotion
You can’t draw somebody into really engaging with the logic of your product or service unless you’ve first triggered an emotional response. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains what she calls, the logic sandwich.
What is the difference between stress management and prevention?
David Hyner reveals that top achievers don’t go about managing stress… they actively prevent it in the first place.
Working in the V zone
What’s the most important issue for you as a marketer? You’ve got your customer’s needs on one hand, the company’s needs on the other, and the ‘V’ zone is the bit in the middle – that’s were you are. Thomas Barta, explains how a marketer can identify where that ‘V’ zone is.
What’s the difference between Business Vision, Strategy and Tactics?
In this lesson, Guy Rigby – chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – sets out the essentials to building and selling a business.
How does neuroscience apply to selling?
More has been learnt about the human brain and how it functions, probably in the last 10 years than in the whole of human history.
In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership explains how that can help, not just B2B but what he calls ‘Brain to Brain’ selling.
The Buying Journey
In order to get your marketing right, you’ve got to understand the buying journey of the customer. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, sets out how, from a standing start, someone starts to do that.
Being Eros in a Logos world
C-Suite are mainly motivated from a Logos point of view. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, sets out the challenges for marketing leaders who are more naturally Eros, in a Logos world
What’s important in building a business to sell?
If you are looking to build a business which you eventually want to sell, what are the things you should be thinking about, almost from day one? In this, the last lesson of the series, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – sets out the steps towards a profitable exit