If you are selling, setting professional goals makes sense, but setting personal goals? Nicola explains how personal goals are integral with people’s day to day motivations.
Why is personal goal-setting so important in business?
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How can I prevent stress?
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We are all capable of doing too much work, getting stressed, doing things that cause us grief, anxiety and stress – but how can we prevent it?
In this lesson, David Hyner explains how we need to make ‘de-stressing’ an habitual behaviour.
Are Marketers a cost or revenue?
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Finance departments often see ‘Sales’ as revenue, but ‘Marketing’ as a cost on the business. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it is so important for marketers to ensure they are recognized as a revenue driver.
How do you manage the pace of growth?
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When building a business, people often think that they just need to make as much money as quickly as possible.
In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – explains that it’s a bit more nuanced than that.
The Power of Stories
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Since we were small children, we all love stories, and that is important from a marketing point of view as well. In this lesson, Speaker, Media and Presentation coach Michael Dodd, explains how stories work in business and how you find them.
What are the customers’ three brains?
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In this lesson, Simon Hazeldine MSc. – an international consultant in the areas of sales, negotiation and leadership – explains that customers still have only one brain, but it’s the three areas of the brain of which salespeople and business people need to be aware.
Who knows you?
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Influence in business is not about who you know, but who knows you. In this lesson – entrepreneur, speaker and author, Warren Cass – argues the case for both sides of the old adage; quantity versus quality.
How do I acquire new customers?
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Every business wants to acquire new customers. In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses the key drivers of making your acquisition marketing effective
Logic versus emotion
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You can’t draw somebody into really engaging with the logic of your product or service unless you’ve first triggered an emotional response. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains what she calls, the logic sandwich.
Do people buy emotion?
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Why it is important to sell a prospect an emotional attachment, as well as the product or service that is being sold?