One of the important aspects of marketing for any business is to retain the customers they have In this lesson; Simon Hall discusses what drives retention from a marketing perspective.
Why is personal goal-setting so important in business?
If you are selling, setting professional goals makes sense, but setting personal goals? In this lesson, Nicola Cook, author of The Secrets of Success in Selling, explains how personal goals are integral with people’s day to day motivations.
How do I acquire new customers?
Every business wants to acquire new customers. In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses the key drivers of making your acquisition marketing effective
Is event marketing important for B2B?
Simon Hall explains that a properly implemented event allows a company to be in front of the customer and answer questions in an authentic way.
Do people buy emotion?
Why it is important to sell a prospect an emotional attachment, as well as the product or service that is being sold?
Why don’t confused brains buy? …and other selling tips
Negotiating expert Simon Hazeldine joins Sticky Marketing TV to reveal the best strategies and tactics to obtain your desired outcome in any negotiation.
What’s important in building a business to sell?
In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – warns of the challenges facing entrepreneurs who are guilty of ‘pushing water uphill’.
What is phase 5 of brain-friendly selling? Closing the deal
Negotiating expert Simon Hazeldine joins Sticky Marketing TV to reveal the best strategies and tactics to obtain your desired outcome in any negotiation.
What are the risks incurred when expanding a company via acquisition?
In this lesson, Guy Rigby – chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – sets out the essentials to building and selling a business.
Where does the secret of success lie?
David Hyner explains that success is often quite the opposite and often lies in the smallest decisions and choices that we all make.