Every salesperson needs to create something that’s compelling for their customers. In this lesson, Nicola Cook, author of The Secrets of Success in Selling, explains how to take the value that a company offers and make it compelling.
What’s the difference between not just setting goals, but setting MASSIVE goals?
In this lesson, David Hyner explains how MASSIVE goals can mean something different to every person.
Building a team
Recruiting talent is not easy in today’s environment. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders start to build a really effective team
What’s the difference between an entrepreneur and a leader?
Are you an entrepreneur or someone who just ‘grows’ into the leadership role? Guy Rigby explains the boundaries of business people’s abilities / responsibilities and elaborates on the Cranfield analogy which is Artisan, Hero, Meddler and Strategist.
Governance and oversight
Governance is necessarily all about bureaucracy and the paperwork. In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations identifies three types of governance; strategic, regulatory and accommodating governance.
What do you do? – Crafting a great answer…
You’re in the elevator between the 7th and 9th floor and someone asks you ‘What do you do?’
In this lesson, Media and Presentation coach Michael Dodd explains why you need to have an engaging response that you can deliver in under a minute.
What is phase 1 of Brain-Friendly selling – ‘The Consideration phase’?
How considerate are you about the person you are going to see? How planned and prepared are you prior to meeting a client / customer? Simon Hazeldine MSc. explains ‘the consideration phase’ of Brain- Friendly selling.
How do you network successfully?
People’s worst fear said to public speaking followed up by ‘walking into a room full of strangers’. So how does one make a success of networking? Warren Cass explains that the answer lies in the questions you ask…
Is brand important in the B2B world
Many B2B businesses believe that, with the exception of big corporations, a company brand is not so important. In this lesson; Simon Hall, author of Innovative B2B Marketing, completely disagrees and explains why.
Being in the right place at the right time
Does everyone think that marketing is all about showing up at the right time, in the right places and getting your business noticed? In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains that selling is not that simple and you really have to make sure that you have a compelling proposition.
