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What does it mean to ‘Walk the Horse?’

As a marketer, you’ve got to drive change in your company. You cannot drive change by email. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders use their time effectively to drive change.

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What are the keys to business financial management?

What are the core KPIs that the business leader should be thinking about?

In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – explains that cash flow, not profit, is the Key Performance Indicator.

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The performance gap

How do you create a culture whereby everybody needs to ‘up their game’ all the time? In this lesson, Brian MacNeice, discusses the gap between the best and worst performers.

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Appealing to the heart

How do you respond when you are facing a really difficult situation by an interviewer or journalist? Presentation coach Michael Dodds, advises clients to respond by appealing to the heart first and then go to the logical answer. In this lesson, Michael explains why that matters.

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What is PRISM model of human behaviour?

When you meet buyers or are selecting recruits, you need to understand what they’re going to feel more comfortable doing and less comfortable doing.

In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains how Prism Brain Mapping allows people who use it to get a real insight into the personality of others.

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What’s your communication style?

When it comes to influence, it’s about affecting an outcome, about moving an issue forwards without having to force it.

In this lesson – entrepreneur, speaker and author, Warren Cass – explains that how we deliver a message is vitally important. Of course, it’s important what we say too, but how we deliver it is massively important.

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Why is marketing products ineffective?

The current perception in marketing circles is that ‘marketing products’ today is not as effective as in previous years. In this lesson; Simon Hall, discusses the reasons for the move away from ‘marketing products’ to ‘marketing solutions’.

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The leaking bucket

None of us like to lose hard won customers and see our greatest efforts just fritter away. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses approaches to retaining customers.

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Enabling customers to help each other

When you are in the market to make a purchase, who are you inclined to believe the most – fellow shoppers or the seller’s hype? Adrian Swinscoe explains how some suppliers are turning their customers into advocates – with phenomenal results.

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The heart or the head

Napoleon said, “A leader is a dealer in hope,” and as a marketer you’ve got to give hope. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s very important that every marketer has a story that they tell internally and that’s consistent.