C-Suite are mainly motivated from a Logos point of view. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, sets out the challenges for marketing leaders who are more naturally Eros, in a Logos world
What’s important in building a business to sell?
If you are looking to build a business which you eventually want to sell, what are the things you should be thinking about, almost from day one? In this, the last lesson of the series, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – sets out the steps towards a profitable exit
The importance of effective teams
To remain consistently successful, every high performing organization ideally needs a team that works effectively together. In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations discusses the insights that he gleaned into teamwork from looking at the organisations he studied.
Is event marketing important for B2B?
Simon Hall explains that a properly implemented event allows a company to be in front of the customer and answer questions in an authentic way.
Where does the secret of success lie?
In this lesson, David Hyner explains how MASSIVE goals can mean something different to every person.
Relationship building
You work in a position where your boss can say no, your colleagues can say no, those who don’t work in marketing can say no, and even your own teams can say no. In this lesson, Thomas Barta, explains why you, as a marketing leader, need to build relationships by being an inspiration to the people around around you.
The culture of performance
How much do you and your colleagues really get down to discussing your organisation’s performance – is it only at the annual review or the half-yearly appraisal? In this lesson, Brian MacNeice – an expert on driving improvements in performance focus and culture in high performing organisations – discusses the cultural idea of performance.
What is phase 4 of brain-friendly selling? Convincing customers
Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that neuroscience indicates that when we hear a story, our brains tend to behave differently from when we’re being made a proposal.
How do I close a sale?
In this lesson, Nicola Cook explains the three key parts to the closing process, and how the bottom line sometimes comes down to simply, ‘taking the dog for a walk’.
What is a personal statement and why is it so important?
In this lesson, David Hyner explains why a personal statement is a benchmark of behaviour and thinking for high achievers.
