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One of the terms that people hear about in marketing, and don’t always completely understand, is ‘personas’. In this programme, Dave Chaffey, author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful.

Video length: 4.38

Digital Marketing

Strategy, Implementation and Practice

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About Dave Chaffey

Dr Dave Chaffey is CEO and co-founder of Smart Insights (Marketing Intelligence) Ltd., and has been recognised by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.

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