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Is design the ‘be all and end all’ of a successful website? In this lesson, Dave Chaffey, author of Digital Marketing, explains that it all starts with the analytics…

Video length: 6:19

Digital Marketing

Strategy, Implementation and Practice

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About Dave Chaffey

Dr Dave Chaffey is CEO and co-founder of Smart Insights (Marketing Intelligence) Ltd., and has been recognised by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.

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