Do your staff fully understand what is really expected of them in your company? In this lesson, Grant Leboff discusses with Andy Hanselman, the importance of building an Uber culture in your business.
Customer loyalty
Do loyalty schemes really work? In this lesson, customer service and experience strategist, Adrian Swinscoe, challenges just how successful loyalty cards are in retaining and growing customers
How do I get my staff to see the world through the eyes of our customers?
Lara Morgan, entrepreneur and author of ‘More Balls Than Most’, explains how you can get your staff to see the world through the eyes of your customers.
How can my business become social?
Grant discusses with David the challenge that marketers face, whereby they are ‘social businesses’ rather than consider social media as a business tool.
Networking for success
One of the really important aspects in business relationships and selling today is networking. In this lesson, Phil Jones describes the importance of networking and how one goes about doing it well.
What is the Umpire’s exercise?
Is it possible to resolve an on-going disagreement between two parties who are sure that right is on their side? In this lesson, David Hyner explains how both parties can be brought together to see it from the other person’s perspective and the umpire’s perspective.
What does it mean to ‘Walk the Horse?’
As a marketer, you’ve got to drive change in your company. You cannot drive change by email. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders use their time effectively to drive change.
Feedback
We all need feedback, be it good or bad, whether we want it or not. In this lesson, International trainer, coach and author, Steve Head, explains how it works.
What are the keys to business financial management?
What are the core KPIs that the business leader should be thinking about?
In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – explains that cash flow, not profit, is the Key Performance Indicator.
The performance gap
How do you create a culture whereby everybody needs to ‘up their game’ all the time? In this lesson, Brian MacNeice, discusses the gap between the best and worst performers.
