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Is brand important in the B2B world

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About this video

Many B2B businesses believe that, with the exception of big corporations, a company brand is not so important.

In this lesson; Simon Hall, author of Innovative B2B Marketing, completely disagrees and explains why.

Video length: 3:38

Innovative B2B Marketing

New Models, Processes and Theory

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About Simon

Simon Hall is a marketing innovator with over 20 years’ experience in Technology and Services Marketing. In his former career, he served as UK Chief Marketing Officer for Dell as well as many senior  European roles at Acer, Microsoft and Toshiba; he is also author of the book ‘Innovative B2B Marketing’.

In 2016 Simon founded NextGen Marketing Solutions, with the aim to help companies of all sizes capitalize on the latest marketing techniques. He is passionate about pioneering new and exciting initiatives and sharing his knowledge and experience with the current and next generation of marketers, and you can find him regularly speaking at conferences and events, as well as on the board of several associations.

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