The leaking bucket

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About this video

None of us like to lose hard won customers and see our greatest efforts just fritter away. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses approaches to retaining customers.

Video length: 4:59

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Delivering Long-Term Sales Results

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About Bryony Thomas

As a self-funding student Bryony took the role of telephone fundraising with ActionAid. Within three months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies.

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