If you are making a presentation to a group of accountants does it have to be exclusively factual or is there another way to gain their trust? In this lesson Grant Leboff discusses how you put the audience first with Simon Morton, the internationally recognised expert on presentation development.§
Working in the V zone
What’s the most important issue for you as a marketer? You’ve got your customer’s needs on one hand, the company’s needs on the other, and the ‘V’ zone is the bit in the middle – that’s were you are. Thomas Barta, explains how a marketer can identify where that ‘V’ zone is.
What’s interesting for your audience?
We answer questions every day, from one on one up to presentations in front of an audience. In this lesson, Speaker, Media and Presentation coach Michael Dodds, explains that in order in to respond ‘off the cuff’ you have to prepare first!
The Buying Journey
In order to get your marketing right, you’ve got to understand the buying journey of the customer. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, sets out how, from a standing start, someone starts to do that.
The habit of marketing
Marketing isn’t just a one off thing, comprising quick wins. In this lesson, the last in this series, Bryony Thomas – a consultant and trainer in marketing transformation programmes – explains that, with the right amount of commitment and pain, your marketing will pay you back over decades.
Marketing vision
How important is it for marketing leaders to aim high, to have a dream, to have something in which they believe? In this lesson, Thomas Barta explains that because marketing is such a tough job, if you have a dream, it gives you something on to which you can hold.
Personality types – adjusting your style…
Different answers resonate with different people in different ways. In this lesson, the last of this series, Media and Presentation coach Michael Dodd shares some insights into personality types who could expect short that go straight to the point answers, or prefer more technical answers, etc…
Measuring the marketing process and results
How do you measure the success of your marketing process? In this lesson, Bryony Thomas – a consultant and trainer in marketing transformation programmes – discusses the three things that need to come together in order to make marketing measurement meaningful.
Being Eros in a Logos world
C-Suite are mainly motivated from a Logos point of view. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, sets out the challenges for marketing leaders who are more naturally Eros, in a Logos world
Negotiation answers and planning
In negotiation, when your client gets to ask “Can you do it cheaper?” how do you respond? In this lesson, Media and Presentation coach Michael Dodd shares how the great negotiation experts prepare for it
