Marketing vision

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How important is it for marketing leaders to aim high, to have a dream, to have something in which they believe? In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains that because marketing is such a tough job, if you have a dream, it gives you something on to which you can hold.

Video length: 3:04

The 12 Powers of a Marketing Leader

How to Succeed by Building Customer and Company Value

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About Thomas Barta

Thomas Barta speaks, writes, and consults to customer leaders on raising and achieving their organizational growth aspirations. After a fast-track marketing career at Kimberly-Clark (Kleenex), Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way.

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