You work in a position where your boss can say no, your colleagues can say no, those who don’t work in marketing can say no, and even your own teams can say no. In this lesson, Thomas Barta, explains why you, as a marketing leader, need to build relationships by being an inspiration to the people around around you.
Building a performance culture
Research had shown that neither bosses of marketers nor teams of marketers say marketers are great performance managers. Most of them say, “You know, we get away with stuff” In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why both failure and success needs to be recognised.
Asking for forgiveness
As a marketing leader, you’ve got to have a group of people on your team who you trust enough to do their own thing without asking you for permission. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s better to screw up and say I’m sorry.
Magic Words
Quite often, the difference between people who are good and those who are great is that those who are great know exactly what to say, when to say and how to make it count. In this lesson, author and sales expert, Phil M Jones shares some examples.
Value and Price
How do you deal with price objections? In this lesson, author and sales expert, Phil M Jones explains that value is only a perception away.
Making things easy to buy
How many times have you lost a sale even when customers have indicated their intention to buy? In this lesson, Phil M Jones sets out how important it is to make it easy to buy – with examples of where we all go wrong.
Becoming the expert
What makes an expert? How does one become an expert and why can’t you be one too? In this lesson, Phil M Jones explains how people can achieve that goal.
How do I choose the most appropriate presentation tool?
Not every presentation requires a projector and screen, some can work best on a piece of paper. In this lesson, presentation expert Simon Morton, explains the many presentation tools available and when they can most appropriate.
How do you achieve the right mindset in business?
Are your staff just doing their job or are they reaching for the sky? In this, the last lesson of this series, Professor Damian Hughes, in discussion with Grant Leboff, describes how Sir Alex Ferguson instilled the will in the Manchester United team to exceed all expectations.
How do you avoid including too much data in a presentation?
Data is great and often very important but, if presented badly, can be incredibly dull. In this lesson, presentation expert Simon Morton, explains how to select the data you need.
