Are ‘all singing, all dancing’ slides what make a powerful Power Point presentation? In this lesson, presentation developer expert, Simon Morton, explains that the best presentations start with pen and paper.
Working with the best people
How do you go about making sure you are working with only the best people? In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why working with the best is so crucial and how to go about finding them.
Planning for an interview
Whether you are facing tough questioning on a tv programme , for a job interview or in the boardroom, how do you prepare for the questions you don’t want to be asked? In this lesson, Speaker, Media and Presentation coach Michael Dodd, explains how saying AMEN really helps!
The right to take up someone’s time
Some people have the right to interrupt you and take up your time, other people don’t. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses the process whereby you might earn the right to place your marketing in front of people.
How do you define your target market?
When you are defining your market, you need to start building a prospect list. In this lesson, author and sales expert Phil M Jones explains his FRIENDS acronym to do just that.
The impact of poor presentations
When can a bad PowerPoint presentation, prove to be lethal? In this lesson Grant Leboff discusses how not to ruin a presentation with presentation expert, Simon Morton.
Marketing vision
How important is it for marketing leaders to aim high, to have a dream, to have something in which they believe? In this lesson, Thomas Barta explains that because marketing is such a tough job, if you have a dream, it gives you something on to which you can hold.
Personality types – adjusting your style…
Different answers resonate with different people in different ways. In this lesson, the last of this series, Media and Presentation coach Michael Dodd shares some insights into personality types who could expect short that go straight to the point answers, or prefer more technical answers, etc…
Building a performance culture
Research had shown that neither bosses of marketers nor teams of marketers say marketers are great performance managers. Most of them say, “You know, we get away with stuff” In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why both failure and success needs to be recognised.
Magic Words
Quite often, the difference between people who are good and those who are great is that those who are great know exactly what to say, when to say and how to make it count. In this lesson, author and sales expert, Phil M Jones shares some examples.