You can’t just decide that your company wants to ‘do social’, says David Taylor. In this lesson David and Grant consider whether the question should be; Is the culture in the company a ‘social culture?’
How do I get my staff to see the world through the eyes of our customers?
Lara Morgan, entrepreneur and author of ‘More Balls Than Most’, explains how you can get your staff to see the world through the eyes of your customers.
How can my business become social?
Grant discusses with David the challenge that marketers face, whereby they are ‘social businesses’ rather than consider social media as a business tool.
How do I make my staff more customer focused?
Grant Leboff, in conversation with Lara Morgan, entrepreneur and author of ‘More Balls Than Most’. In this video Lara explains how to make your staff more customer focused.
How do I build Social Media equity?
Grant asks David Taylor what his advice would be to individuals who, perhaps, feel a bit daunted by Social Media and this new technology and haven’t grown up with this?
How can I motivate my staff?
In this video Lara shares advice with Grant on how you can motivate your staff and improve your companies overall productivity.
Will there be a time when recruiters will look to see how well connected people are online?
Grant discusses the impact influencer software, like ‘Peer Index’ and its affect on executives of the future.
Exposing Sales Myth #3 – People Buy People
Mark Blackmore explains to Grant Leboff that customers will only ‘buy you’ because you have the expertise and personal credibility that they seek. It isn’t because you’re a great guy, or take him for golf, or because your corporate hospitality is fabulous.
How can I surround myself with great and talented people?
Lara Morgan explains how you can surround yourself with great and talented people to help you with your business.
Exposing Sales Myth #2 – Attitude Sets Altitude
Mark Blackmore discusses with Grant Leboff that successful selling is not a case of attitude setting altitude. It’s a firm belief in the value proposition of what you are selling.