• A Brand Is About Variance Reduction

    A Brand Is About Variance Reduction
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    Getting People to Share Your Content
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    The autonomy of your people
  • Drayton Bird on creativity and where it originates

    Drayton Bird on creativity and where it originates
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    How important is customer service?
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    What approach should a small business take to social media?

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Tag Archive

View Post

Why should a business be on LinkedIn?

Danny Bermant of Brainstorm Digital, explains that LinkedIn isn’t there to be used simply to get a new job.

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Exposing Sales Myths #1 – Always be closing

Sales and Marketing educator, Mark Blackmore, explains to Grant Leboff why the salesmen’s mantra – that they should ‘always be closing’ – is no longer appropriate in today’s selling environment.

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How do you develop the right attitude in business?

People often say that if you want succeed in personal and business matters, you have to develop the right attitude. In this lesson, team builder Pete Wilkinson, author of ‘Unstoppable’, explains the importance of the right ‘mindset’.

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Goal Mapping – Why is it so important to set goals?

Brian Mayne, international trainer and author of ‘Goal Mapping’ discusses self-improvement with Grant Leboff and answers the question; Why is it so important to set goals?

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How can my business’s social content become more strategic?

How does a company start to look at their content strategy in the social sense and actually become more strategic about it?

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How does my business start creating good content

it doesn’t matter whether your business is B2C or B2B. Either way you need good content. In this lesson David and Grant discuss how does a business even go about that?

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The importance of remaining relevant with mobile phone users

In this lesson Grant and Steve discuss where companies must draw the line between providing their mobile phone users with ‘service’ information and invasive messaging.

View Post

How do I move a customer from watching a video or downloading a pdf, to actually buying something?

Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton.

View Post

Why does sharing my vision with others, help me achieve my goals?

In this video Nigel explains how to remain focussed in a meeting.

View Post

What is the current maturity of social media?

Grant is in conversation with David about his views of where we are now and the maturity of social media.

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More Lessons

How do you define your purpose in life?

June 8, 2026

How do you manage the pace of growth?

June 1, 2026

Purpose

May 25, 2026

The Power of Stories

May 20, 2026

Latest Blogs & Vlogs

Why did Google Glass fail when the Apple Watch succeeded?

June 8, 2026

Reframing Reality

June 1, 2026

Prospects Are From Mars

May 25, 2026

Marketing Is About People

May 20, 2026

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