If my business doesn’t become social, will it survive?

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You can’t just decide that your company wants to ‘do social’, says social media trainer and author, David Taylor. In this lesson David and Grant consider whether the first question should be; is the culture in the company a ‘social culture?’

Video length: 4:49

The Business of Being Social

A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses

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About David Taylor

David Taylor has over 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. Unusually he has worked within both public and private sectors, in-house and agency, proactively and reactively as well as in crisis communications. Here he discusses aspects of his book, ‘The Business of Being Social’, which he co-authored with Michelle Carvill.

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