How do I build Social Media equity?

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About this video

Talking about brand equity and the idea of being influential by being connected and networked, Grant asks David Taylor what his advice would be to individuals who, perhaps, feel a bit daunted by Social Media and this new technology and haven’t grown up with this?

Video length: 4:13

The Business of Being Social

A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses

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About David Taylor

David Taylor has over 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. Unusually he has worked within both public and private sectors, in-house and agency, proactively and reactively as well as in crisis communications. Here he discusses aspects of his book, ‘The Business of Being Social’, which he co-authored with Michelle Carvill.

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