Danny Bermant of Brainstorm Digital, explains that LinkedIn isn’t there to be used simply to get a new job.
Building a YouTube community
YouTube is great for communicating B2C but how does it perform with B2B? In this lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital to describe some tips for building a B2B community on YouTube.
Setting up a YouTube channel
YouTube is a very important platform for businesses. In this lesson, Danny describes some of the things businesses should be thinking about to make sure that they get their YouTube page right.
How can businesses use YouTube well?
YouTube isn’t just an entertainment medium, it’s a tool for business. Here, Grant asks Dannyto describe how businesses can move web browsers from passive viewers to buyers.
Why should businesses be on YouTube?
Video is becoming increasingly important online. In this week’s lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital, to explain why businesses should be on YouTube and how they should approach it.
Influencer marketing – Sharing content with influencers
Continuing their discussions on Influencer Marketing, Grant Leboff asks Danny Bermant of Brainstorm Digital if, or how, content strategy should change when only targeting influencers.
Influencer marketing- How do you identify influencers?
Influencer marketing is key to making digital marketing work. In this lesson, Grant and Danny discuss how marketers can identify who the influencers are, and how they monitor them
Influencer marketing – What are influencers?
What is an ‘influencer’ and why are they so important to your business? Grant and Danny discuss what it is that influencers possess and how to engage with them.
How do you stay engaged with contacts on LinkedIn?
Grant Leboff discusses with Danny Bermant of Brainstorm Digital how businesses can generate and maintain an interesting level of communication with its connections on LinkedIn or Twitter, without them ‘turning off’.
How do I get sales leads from LinkedIn?
Grant asks Danny the million-dollar question. Businesses get on LinkedIn, they’ve got a profile, they’ve written their biog, they are spending their time on social media… but what they want to know is:- show them the money! From where will the sales leads come?
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