About this video
YouTube is a very important platform for businesses. In this week’s lesson, Danny Bermant of Brainstorm Digital describes some of the things businesses should be thinking about to make sure that they get their YouTube page right.
Video length: 2’15”
About Danny Bermant
Danny Bermant helps businesses use social media to attract new prospects, then convert them into leads and clients. While he works across a range of industries, his specialities are companies selling into Pharma and Healthcare.
More from Danny Bermant
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Setting up a YouTube channel
YouTube is a very important platform for businesses. In this lesson, Danny describes some of the things businesses should be thinking about to make sure that they get their YouTube page right.
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Continuing their discussions on Influencer Marketing, Grant Leboff asks Danny Bermant of Brainstorm Digital if, or how, content strategy should change when only targeting influencers.
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Influencer marketing is key to making digital marketing work. In this lesson, Grant and Danny discuss how marketers can identify who the influencers are, and how they monitor them
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Grant asks Danny the million-dollar question. Businesses get on LinkedIn, they've got a profile, they've written their biog, they are spending their time on social media… but what they want to know is:- show them the money! From where will the sales leads come?
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Grant and Danny discuss the phenomenon whereby, having connected to a new contact on LinkedIn, businesses will often give themselves a pat on the back, and think 'they’re going to become a customer of mine’... and they soon discover that’s not going to happen.
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In this lesson, Grant Leboff and Danny Bermant of Brainstorm Digital, discuss the fact that too many businesses on the web are ‘me, me, me’, and they fail to relate to their audience’s ‘pain points’. In other words, they are not being contextually correct.
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