What’s the difference between hoping you are going to win a game or expecting to win it? In this lesson, Grant Leboff discusses with Professor Damian Hughes, the dramatic way in which Sir Alex Ferguson instilled a positive focus into his players and how that relates to winning businesses today.
Think in 3D
What makes your business different from your competition? In this lesson, Grant and Andy Hanselman discuss how businesses can identify what makes their company recognisably different.
Nature abhors a vacuum
Never keep your customer in the dark, even if you think you have nothing to tell them. In this lesson, customer service and experience strategist, Adrian Swinscoe, explains how important it is that your customers hear from you.
How can I surround myself with great and talented people?
Lara Morgan explains how you can surround yourself with great and talented people to help you with your business.
How does online brand equity affect the way society is going?
Today, anyone can see the tweets you choose and the people you start to follow in your Twitter feed. In this lesson, Grant asks David Taylor for his thoughts on the implication of that for the way society’s going.
How do you define your target market?
When you are defining your market, you need to start building a prospect list. In this lesson, author and sales expert Phil M Jones explains his FRIENDS acronym to do just that.
Exposing Sales Myth #2 – Attitude Sets Altitude
Mark Blackmore discusses with Grant Leboff that successful selling is not a case of attitude setting altitude. It’s a firm belief in the value proposition of what you are selling.
The impact of poor presentations
When can a bad PowerPoint presentation, prove to be lethal? In this lesson Grant Leboff discusses how not to ruin a presentation with presentation expert, Simon Morton.
How can I prevent stress?
We are all capable of doing too much work, getting stressed, doing things that cause us grief, anxiety and stress – but how can we prevent it?
In this lesson, David Hyner explains how we need to make ‘de-stressing’ an habitual behaviour.
Are Marketers a cost or revenue?
Finance departments often see ‘Sales’ as revenue, but ‘Marketing’ as a cost on the business. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it is so important for marketers to ensure they are recognized as a revenue driver.
