Knowing what will come next in technology or the web is an impossible task. In this lesson, Grant Leboff asks Internet psychologist Graham Jones, how a successful e-commerce site can stay ahead of the game.
The seven step process
In his book, ‘On-Purpose’ business consultant and author Shaun Smith, sets out a ‘seven step process’ that a business need to go through in order to achieve an ‘on-purpose brand’. In this lesson, he explains the seven steps.
How do I close a sale?
In this lesson, Nicola Cook explains the three key parts to the closing process, and how the bottom line sometimes comes down to simply, ‘taking the dog for a walk’.
Making things easy to buy
How many times have you lost a sale even when customers have indicated their intention to buy? In this lesson, Phil M Jones sets out how important it is to make it easy to buy – with examples of where we all go wrong.
The importance of the single sales principle
What makes a good salesperson? In this lesson, the last of this series, Sales and Marketing educator, Mark Blackmore, sums it up in 16 words.
Creating compelling content
You can’t gauge the content of a presentation by how many slides it has. In this lesson, Simon Morton discusses the drummer’s mantra; ‘simplicity is not stupidity’ and why it works so well when related to presentations.
What is a personal statement and why is it so important?
In this lesson, David Hyner explains why a personal statement is a benchmark of behaviour and thinking for high achievers.
What is phase 3 of brain-friendly selling – Context and Catalyse?
In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that the two primary driving forces in the more primitive regions of the brain is to; stay away from pain or problems and to move towards solutions or reward.
What are the key qualities of an influencer?
The best influencers are people who have taken time to invest in their communication techniques. In this, the last lesson of the series – entrepreneur, speaker and author, Warren Cass – elaborates on the key characteristics of a great influencer with examples from public life.
The habit of marketing
Marketing isn’t just a one off thing, comprising quick wins. In this lesson, the last in this series, Bryony Thomas – a consultant and trainer in marketing transformation programmes – explains that, with the right amount of commitment and pain, your marketing will pay you back over decades.
