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What is phase 3 of brain-friendly selling – Context and Catalyse?

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Where does your customer stand at moment you meet? Where is their company and their organisation? What’s going on in their industry? Where is their pain?

In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that the two primary driving forces in the more primitive regions of the brain is to; stay away from pain or problems and to move towards solutions or reward.

Video length: 3:26

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About Simon Hazeldine

Simon Hazeldine works internationally as a professional speaker and performance consultant in the areas of sales, negotiation and leadership. He is the bestselling author of five books.

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