What’s the most important issue for you as a marketer? You’ve got your customer’s needs on one hand, the company’s needs on the other, and the ‘V’ zone is the bit in the middle – that’s were you are. Thomas Barta, explains how a marketer can identify where that ‘V’ zone is.
What is influence?
In this lesson – entrepreneur, speaker and author Warren Cass – explains that influence is about affecting change without having to necessarily force the issue.
Why is purpose so important for an organisation?
It’s not good enough having a successful business if you fail to understand exactly what it is that you are doing right. In this lesson, business consultant and author Shaun Smith, explains the importance of being purposeful and meaningful with your customers.
How important is customer service?
In this lesson, Grant explains why, like it or not, companies have to accept that social media is now an operational cost of doing business.
How can sales people generate more opportunities?
How can salespeople maximize the opportunities they have when they’re with clients? In this lesson, Nicola Cook explains the three ways to increase revenue
What is account based marketing?
Account based marketing has been around a long time with bigger corporations. Now, with the availability of specialist software, some small and medium-sized businesses are able to follow suit. In this lesson, Simon Hall warns it’s not for everyone.
How do you spot buying signals and recognise when it is the right time to close?
In this lesson, Nicola Cook explains how salespeople need to have ‘Scooby ears’ when looking out for buying signals! Watch this lesson to find out more…
How does technology influence business?
Technology is changing the business environment and the way we relate to customers, suppliers, competitors. In this lesson, Susannah Schofield discusses how both customers and employees are living in a 24/7 world and beyond…
What approach should a small business take to social media?
In this lesson, Grant explains why, like it or not, companies have to accept that social media is now an operational cost of doing business.
Are you paranoid about your competition?
In this lesson, Grant Leboff, explains to Dave Harries why businesses should stop worrying about their competition and start worrying about their customers.
