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What is account based marketing?

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Account based marketing has been around a long time with bigger corporations. Now, with the availability of specialist software, some small and medium size businesses are able to follow suit.

In this lesson, Simon Hall warns it’s not for everyone.

Video length: 3:56

Innovative B2B Marketing

New Models, Processes and Theory

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About Simon

Simon Hall is a marketing innovator with over 20 years’ experience in Technology and Services Marketing. In his former career, he served as UK Chief Marketing Officer for Dell as well as many senior  European roles at Acer, Microsoft and Toshiba; he is also author of the book ‘Innovative B2B Marketing’. 

In 2016 Simon founded NextGen Marketing Solutions, with the aim to help companies of all sizes capitalize on the latest marketing techniques. He is passionate about pioneering new and exciting initiatives and sharing his knowledge and experience with the current and next generation of marketers, and you can find him regularly speaking at conferences and events, as well as on the board of several associations.

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