Are you one of those people who believe that these days, people will only watch, at the most, a two or three minute video? In this Vlog Grant explains that that really isn’t the case.
There’s No Value In Free
People use free offers to entice a new audience, but the danger is that you could end up devaluing your offering before they’ve even experienced it. In this VLOG, Grant explains that by putting a value against the offers that you make to your customers, you could often reap better rewards.
How To Hold Your Price
Are you fed up with giving price discounts just to secure a deal? In this VLOG, Grant explains that while there’s no silver bullet, there are things you can do to avoid price crumbling.
The importance of emotion in business
How do you want your customers and prospects to feel? In this Vlog, Grant explains that buying is not exclusively a rational decision.
The difference between sales and marketing
People often say that marketing is there to generate leads and opportunities and sales is there to convert them. But in today’s marketplace, we can all quote examples where that just isn’t the case anymore. In this Vlog, Grant explains the difference between sales and marketing
How to not miss a sale – the Columbo technique
What can the TV detective Colombo teach you about selling? ? In this Vlog, Grant discovers what you can learn from Columbo’s famous catch-phrase.
Could you prospect better?
When you are prospecting, who do you target – an individual, a stable company or one that is in a state of flux? In this Vlog, Grant explains that the biggest barrier to a sale, is often the status quo.
How well is your brand doing?
In this Vlog, Grant explains how you can judge your brand’s success
What Is Marketing?
Many business owners say they don’t do any marketing. In this Vlog, Grant explains that the exact opposite is true.
Stop With The Data Already
Don’t rely too much on your algorithms. In this vlog, Grant explains that however much we may analyse our data, it will never replace creativity.
