Why don’t people believe politicians and salespeople? In this Vlog, Grant explains that it is no good simply telling everyone how good you are, you have to demonstrate how good you are
Communication Is Theatre
Would you buy French wine in a supermarket just because a French accordion is playing in the background? In this Vlog, Grant explains that that’s exactly what you might do… and why.
Make your customer the hero
When breaking up, a common line people give their partner is something like; “Darling, it’s not you it’s me.” The problem is, that’s how most people do their marketing.
In this Vlog, Grant explains why you must make the customer the hero.
Why Perfect Isn’t Perfect
In 1949, when Volkswagen launched the Beetle in the USA, why did their ads call it ‘ugly’? In this Vlog, Grant explains why this and similar apparently self-denigrating ads worked.
Brand & Confirmation Bias
In a UK reliability survey, why did Virgin beat T-Mobile, when they were using the T Mobile infrastructure? In this Vlog, Grant explains all about ‘brand and confirmation bias’
What Is Influencer Marketing?
Most people think of ‘influencer marketing’ as a celebrity endorsing a product. Because of this, many businesses don’t think that influencer marketing is for them. In this Vlog, Grant explains that this doesn’t necessarily need to be the case.
What’s Your Narrative?
The point of your headlines is to get someone to read the next line of your article or advert. The point of the first five seconds of a video is to get someone to watch the next five seconds. In this Vlog, Grant explains that, in order to achieve this, your messaging needs to be as simple as possible…
Don’t Mistake Tactics For Strategy
Some people are under the misconception that the Trojan horse was a strategy. In this Vlog, Grant explains that the horse was a tactic and how that relates to your marketing.
Is There Meaning in Your Marketing?
In 1955 Edward Bernays, one of the forerunners of modern branding, wrote in his book ‘The engineering of consent’, that human desires and motivations rest in our subconscious. In this Vlog, Grant explains what that means and how it relates to your marketing today.
The Importance Of Signalling
When you meet someone for the first time and you are trying to sum them up, do you look at their shoes? This is known as a ‘non-verbal cue’ and in this vlog, Grant explains why we do that and how it relates to your business.
