Social Media now accounts for almost a third of all activity undertaken on the Web. A lot is spoken about how it can be a fantastic tool for companies to accelerate growth. However, many businesses venture into this brave new world only to be left disappointed with the results.
I have this theory that ‘social media gurus’ are like Gremlins. In the 1980’s film, Gremlins would reproduce if they got wet. Thus, thousands of Gremlins could be created from a simple splash of water.
One of the challenges facing all companies today, is the changing face of value. We all value speed and convenience in a way that was unheard of twenty years ago. The Web has taught us that instant gratification is possible, and we expect everything at the touch of a button in all facets of our lives.