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How can I best use digital marketing?

Surely, no one is going to buy your solution via facebook or after searching for you on Linkedin, so how important is digital marketing within the marketing mix? In this lesson; Simon Hall discusses why it’s absolutely essential for any B2B marketer to embrace digital.

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Why is marketing products ineffective?

The current perception in marketing circles is that ‘marketing products’ today is not as effective as in previous years. In this lesson; Simon Hall, discusses the reasons for the move away from ‘marketing products’ to ‘marketing solutions’.

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How do I retain customers?

One of the important aspects of marketing for any business is to retain the customers they have In this lesson; Simon Hall discusses what drives retention from a marketing perspective.

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What are the key qualities of an influencer?

There has been more original content uploaded to YouTube in the last 48 hours than the top four American TV channels have aired since the 1930s – but are you using it to its fullest potential? Warren Cass discusses the many rich tools at the marketer’s disposal to demonstrate expertise.

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How do you demonstrate your expertise?

There has been more original content uploaded to YouTube in the last 48 hours than the top four American TV channels have aired since the 1930s – but are you using it to its fullest potential? Warren Cass discusses the many rich tools at the marketer’s disposal to demonstrate expertise.