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What is influence? [yasr_visitor_votes_readonly size="small" postid="11802"]

In this lesson – entrepreneur, speaker and author Warren Cass – explains that influence is about affecting change without having to necessarily force the issue. 

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Push to Pull [yasr_visitor_votes_readonly size="small" postid="8336"]

If your company isn’t a high ranking brand on the search engines, how do your potential customers find you? In this programme, Grant Leboff asks Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice, how you can become visible, online.

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How do I generate leads? [yasr_visitor_votes_readonly size="small" postid="13160"]

In B2B, the thing that people almost always want most from marketing is leads. In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses some of the key aspects of a marketing department being able to deliver effective lead generation

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What is account based marketing? [yasr_visitor_votes_readonly size="small" postid="13110"]

Account based marketing has been around a long time with bigger corporations. Now, with the availability of specialist software, some small and medium-sized businesses are able to follow suit. In this lesson, Simon Hall warns it’s not for everyone.

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Why do sales and marketing need to work together? [yasr_visitor_votes_readonly size="small" postid="13006"]

One of the big challenges in B2B organisations today is the blurring of lines between sales and marketing. In this lesson, Simon Hall explains that, in the first instance, everyone has to accept that the buyer’s behaviour has changed.

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Is brand important in the B2B world [yasr_visitor_votes_readonly size="small" postid="12962"]

Many B2B businesses believe that, with the exception of big corporations, a company brand is not so important. In this lesson; Simon Hall, author of Innovative B2B Marketing, completely disagrees and explains why.

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How can I best use digital marketing? [yasr_visitor_votes_readonly size="small" postid="12898"]

Surely, no one is going to buy your solution via facebook or after searching for you on Linkedin, so how important is digital marketing within the marketing mix? In this lesson; Simon Hall discusses why it’s absolutely essential for any B2B marketer to embrace digital.

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Why is marketing products ineffective? [yasr_visitor_votes_readonly size="small" postid="12785"]

The current perception in marketing circles is that ‘marketing products’ today is not as effective as in previous years. In this lesson; Simon Hall, discusses the reasons for the move away from ‘marketing products’ to ‘marketing solutions’.