What does ‘Scarcity to abundance’, mean?
How does the move from the scarcity of information, to the abundance of information, affect traditional forms of communication?
How does the web and an individual’s ‘personal network’ interconnect?
Marketing is… marketing. The web doesn’t really make a difference. Right?
Given the changes that the web has brought to marketing, how has that manifested itself for the typical company?
To an existing and successful business, with well established marketing channels, surely the web presents a frightening new challenge?
In the modern world of marketing, why are ‘Partnerships’ so essential?
Advertisements to content What does it mean to say that all companies have become media companies?
Why is marketing no longer ‘business as usual’ and how has it changed?
Why has information now become a commodity and why is that important?