Does your CRM dictate who your best customers are? In this lesson, Andy Hanselman, author of ‘Think In 3D’, discusses why turnover isn’t the only measure of a successful trading relationship with your customers.
Enabling customers to help each other
When you are in the market to make a purchase, who are you inclined to believe the most – fellow shoppers or the seller’s hype? Adrian Swinscoe explains how some suppliers are turning their customers into advocates – with phenomenal results.
How do I make my staff more customer focused?
Grant Leboff, in conversation with Lara Morgan, entrepreneur and author of ‘More Balls Than Most’. In this video Lara explains how to make your staff more customer focused.
Drayton Bird on the importance of building your list
Capturing names on websites is a given – isn’t it? In this lesson, advertising legend, Drayton Bird, voices his views on what marketers should be doing today in order to build an effective list
What do I do with my data?
In this lesson; Susannah Schofield, author of ‘Mind the Gap’, discusses the importance of companies knowing what they need to measure and why.
Infectious Communication
What is ‘Infectious Communication’ and why is it so relevant to your business? In this lesson, business consultant Shaun Smith, explains what it is and how it can work for you.
Keeping a healthy perspective
Who was Sir Alex’s after match TV interview for – the fans or the players? In this programme, Grant Leboff discusses with Professor Damian Hughes, the impact of those few minutes had on Manchester United’s players and those around them, and how the same lessons can extend to your business too.
Creating delighted and devoted customers
Do you measure how satisfied your customers are by the number of complaints you get? In this lesson, Andy explains that there’s more to measuring customer satisfaction than that.
Paying for customer service
Is being the cheapest the surest route to success? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains why people are prepared to pay for customer service.
How can I motivate my staff?
In this video Lara shares advice with Grant on how you can motivate your staff and improve your companies overall productivity.
