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The ability to see change
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The average tenure of a football league manager is 16 months before they are dismissed, but Sir Alex Ferguson become the longest serving football manager in history. In this lesson, Grant Leboff discusses with Professor Damian Hughes, how Sir Alex Ferguson instilled cup winning objectives into his team members, how he planned for the future, and how that relates to successful businesses today.

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Getting that vision thing
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Martin Luther King didn’t stand on Capitol Hill and say; I’ve got a strategic plan and a cash flow forecast – he told everyone that he ‘had a dream’. In this lesson, Grant Leboff discusses with Andy Hanselman, author of ‘Think In 3D’ how businesses need to visualise where they want to be and how they want to be seen by their customers.

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Why is purpose so important for an organisation?
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It’s not good enough having a successful business if you fail to understand exactly what it is that you are doing right. In this lesson, business consultant and author Shaun Smith, explains the importance of being purposeful and meaningful with your customers.

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The importance of attitude
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How did Sir Alex Ferguson spot the potential in players like Beckham, Scholes, Neville, and Giggs? In this programme, Grant Leboff discusses with Professor Damian Hughes, how Alex Ferguson nurtured and pinpointed players with the right attitude and how that discipline transfers to a business environment.

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Values and Value Added
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Customers are becoming more conscious about what they buy and why they buy. In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses changes in the way people are looking to align themselves with things that make sense for them.

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What is the Dice Matrix model?
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Based on her book ‘Mind the Gap’, the Dice Matrix business model was developed by Susannah Schofield, who is an industry expert in Strategic selling through fact based business modelling. In this, the last lesson in the series, Susannah discusses the lessons she learned from 20 years with the Royal Mail and how the Dice Matrix model works in practice.

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How does technology influence business?
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Technology is changing the business environment and the way we relate to customers, suppliers, competitors. In this lesson, Susannah Schofield discusses how both customers and employees are living in a 24/7 world and beyond…

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Why do customers buy?
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Do you really know why customers stop buying from you? Do they send you an email telling you that they are going elsewhere and explain why? In this lesson; Susannah Schofield, discusses ways in which a company can ensure that it truly understands why people buy from it.