How important is your mindset in selling?

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You don’t consider you're a natural salesperson - but you’ve just started your own business, and you are trying to make some sales for yourself - so how, or where, do you start?

In this lesson, Nicola Cook, author of ‘The Secrets of Success in Selling’, argues that selling is 80% mindset and only 20% skills.

Video length: 5:38

The Secrets of Success in Selling

12 ways to achieve exceptional results

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About Nicola Cook

Nicola specialises in helping business leaders create accelerated growth and scalability in their sales function.

Originally from a blue-chip background, Nicola held senior sales positions at American Express, Procter & Gamble and Gucci, before switching her focus, initially to a scale – up business where she was part of the management team that successfully scaled and exited, before starting her own consulting firm, Company Shortcuts, in 2004.

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